In October, HAECO launched a new corporate identity, proudly uniting the Group’s 19 subsidiaries and joint venture companies around the world – including Hong Kong Aircraft Engineering Company Limited (HAECO), Taikoo (Xiamen) Aircraft Engineering Company Limited (TAECO) and TIMCO Aviation Services, Inc. (TIMCO) – behind one name: HAECO.
HAECO’s new logo is symbolic of a tick mark. It captures the spirit of aviation; it is evocative of wings, aircraft tails and flight itself. The slightly italicised font used in the new branding encapsulates HAECO Group’s relentless service innovation, resourceful spirit and ongoing drive for operational excellence.
Over the next few months the new HAECO Group brand identity will gradually be introduced on everything, from email communications to HAECO’s hangars and uniforms.