In November, HAECO Americas announced its continuing support for the Greensboro Sports Council’s annual high school basketball tournament, now named the HAECO Invitational presented by NewBridge Bank. The tournament also introduced its new logo, which is based on that of its title sponsor HAECO Group.
The HAECO Invitational was founded in 1976 as the Little 4 Invitational to raise funds for the participating high schools’ athletic programmes. The tournament is now widely considered the most successful holiday basketball tournament in North Carolina.