To help stakeholders better understand the scope of the HAECO Group’s capabilities, the breadth of its international network, and the strength of its integrated services, HAECO partnered with branding consultancy Sedgwick Richardson to launch a new corporate identity in 2014. The brand refresh was well-received by customers and has recently received international recognition.
In November 2015, HAECO Group topped the shortlist at the Transform Awards Asia Pacific, winning two Gold awards in the categories “Best Brand Architecture Solution” and “Best Visual Identity: Engineering & Manufacturing Sector”. The annual Transform Awards recognise best practices in corporate, product and global brand development work.
In February, HAECO Group received a merit award in the world-renowned “REBRAND 100 Awards” 2016. The award recognises HAECO Group’s brand strategy, positioning and implementation; highlighting its commitment to technical expertise, operational excellence and determination to deliver.
“REBRAND 100 Awards” 2016 showcase: http://www.rebrand.com/2016-showcase